According to Marketing expert Philip Kotler, “marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” This process requires the flexibility, cleverness and creativity of marketers to catch up with modern marketing trends.
In addition to basic marketing, this course offers strategy marketing tools to learners. Moreover, learners also know how to analyze customers’ psychology and behavior.
Customers’ psychology and behavior
Professional sales skills
WHO SHOULD JOIN?
Dr. Vũ Thế Dũng
- Vice Rector – HCMC University of Technology
- Having more than 20 years of marketing experience
- Manager and consulting expert for domestic and international projects
- Lecturer of EMBA-MCI program
- 100% of fee for EMBA-MCI candidates. intake 2016-2018
- 50% of fee for HCMC University of Technology’s alumni and lecturers
- 30% of fee for group registration (2+ applicants)