Thị trường Việt Nam đã hình thành phân khúc khách hàng người tiêu dùng kết nối (connected spenders), những người thường xuyên kết nối với internet và cũng là những người sẵn sàng chi tiêu nhiều tiền.

Bill-Lee

Marketing Is Dead

Bill-Lee– Bill Lee –

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

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FIVE COMMON STRATEGY MISTAKES

20050413135058

I just finished a two-year project looking at Michael Porter’s most important insights for managers. Connecting the dots between his classic frameworks (the five forces, for example) and his latest thinking (the five tests of strategy) gave me a new understanding of the most common mistakes that can derail a company’s strategy.