Ben Heineman has held senior positions in business, law, and government, is a senior fellow at Harvard’s Law and Kennedy Schools, and is author of High Performance With High Integrity (Harvard Business Press, 2008).
– Bill Lee –
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.
Philip Auerswald is an associate professor of public policy at George Mason University and a senior fellow at the Kauffman Foundation. He is the author of The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy.
Randall H. Russell
Too many CEOs and other leaders today are uncertain about their role in executing strategy. Too often they relegate this and miss an important opportunity to perform the role of Chief Execution Officer. Unlike a traditional CEO, the Chief Execution Officer gets involved in the details of strategy execution by: translating the strategy into measurable objectives, sharing the story of the strategy with internal and external audiences, establishing a feedback system, and by aligning the reward and recognition system with strategy.
Gayle Tzemach Lemmon is author of the New York Times best-seller The Dressmaker of Khair Khana, which tells the true story of a girl whose business supported her family under the Taliban. A fellow at the Council on Foreign Relations, she is a graduate of the Harvard Business School. Find her on Twitter at @gaylelemmon.