marketing3.0 02

According to Marketing expert Philip Kotler, “marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” This process requires the flexibility, cleverness and creativity of marketers to catch up with modern marketing trends.

In addition to basic marketing, this course offers strategy marketing tools to learners. Moreover, learners also know how to analyze customers’ psychology and behavior.


General Marketing

  • Best practices and marketers’ pros and cons
  • What are marketing mix and extended marketing mix?

STP strategy

  • How to apply segmentation, targeting and positioning process effectively?
  • What are potentials and competitive advantages in each phase?
  • Which marketing model is appropriate with target market?

4Ps strategy

  • What do customers expect from the product/service?
  • How to establish price points?
  • How to access the right distribution channels?
  • Where and when to deliver marketing messages to the target market?

Customers’ psychology and behavior

  • How to catch the customers’ buying behavior to choose the appropriate marketing plan?
  • Which factor influences customer’ buying behavior?

Professional sales skills

  • Classic sales vs. consulting sales
  • Customer satisfaction skills


ai tham gia en


Thay Dung

Dr. Vũ Thế Dũng

  • Vice Rector – HCMC University of Technology
  • Having more than 20 years of marketing experience
  • Manager and consulting expert for domestic and international projects
  • Lecturer of MBA-MCI program


thoi gian en


3.000.000 VND/course


  • 100% of fee for MBA-MCI candidates. intake 2016-2018
  • 50% of fee for HCMC University of Technology’s alumni and lecturers
  • 30% of fee for group registration (2+ applicants)


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