Seminar on Marketing

27/03/2012

QLCN

DATE AND TIME

1st topic: Getting Published: A Personal Research Strategy – (09:00 – 11:30, Wed, 11th Apr, Room 312A4)

2nd topic: Mastering Service and Sales Simultaneously Achieving Ambidexterity – (09:00 – 11:30, Thu, 12th Apr, Room 312A4)

3rd topic: Key challenges facing service marketers in 2012 and beyond – (18:00 – 20:30, Wed, 18th Apr, Room 510A4)

ABOUT THE GUEST SPEAKER:

Pro. PAUL PATTERSON

BBus in Marketing and Economics, University of Technology Sydney [Awarded University Medal]

MCom in Marketing and Management, UNSW

PhD, University of Wollongong,

Professor, Head of School of Marketing

Research interests

•      Modeling relationship commitment in international business partnerships: Australia exporters and their partners (import agents, distributors, joint venture partners) in Thailand, Malaysia and Indonesia

•      Understanding the triggers of customer rage across east-west cultures (China, Thailand, Australia, USA)

•      Longitudinal study of attitudes to self-service technology adoption in a retail context

•      Study of the drivers of ambidexterity (sales vs customer service) in retail banking

 APPLY ONLINE

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