DATE AND TIME
1st topic: Getting Published: A Personal Research Strategy – (09:00 – 11:30, Wed, 11th Apr, Room 312A4)
2nd topic: Mastering Service and Sales Simultaneously Achieving Ambidexterity – (09:00 – 11:30, Thu, 12th Apr, Room 312A4)
3rd topic: Key challenges facing service marketers in 2012 and beyond – (18:00 – 20:30, Wed, 18th Apr, Room 510A4)
ABOUT THE GUEST SPEAKER:
Pro. PAUL PATTERSON
BBus in Marketing and Economics, University of Technology Sydney [Awarded University Medal]
MCom in Marketing and Management, UNSW
PhD, University of Wollongong,
Professor, Head of School of Marketing
Research interests
• Modeling relationship commitment in international business partnerships: Australia exporters and their partners (import agents, distributors, joint venture partners) in Thailand, Malaysia and Indonesia
• Understanding the triggers of customer rage across east-west cultures (China, Thailand, Australia, USA)
• Longitudinal study of attitudes to self-service technology adoption in a retail context
• Study of the drivers of ambidexterity (sales vs customer service) in retail banking
APPLY ONLINE
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