Swiss Innovation Challenge (SIC) is an innovation promotion programme in Switzerland with an integrated competition that takes a holistic approach to realising innovative business ideas along the lifecycle of the enterprise. SIC is an annual prestigious program led by the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) with the full support from the Swiss Government. 

This year, Universiti Malaysia Kelantan (UMK) through the Faculty of Entrepreneurship and Business is working together with University of Applied Science & Art North Western Switzerland (FHNW), DRB-HICOM University (DHU), PUTRA Business School (PBS) and Management and Science University (MSU) as strategic partners to host the Swiss Innovation Challenge (SIC 2021) which will commence from July 2021 until January 2022.


The participants in this competition will be SME’s, start-ups and higher education institution students from all ASEAN countries. This program aims to help entrepreneurs and potential entrepreneurs in innovation-based business and commercial development.

Perks from Joining this Competition:

    • Up to 6 coaching sessions with experts and practitioners
    • 10 seminars session, conducted in English
    • Marketing and PR measures
    • Attention in the media
    • Networking events

Please note that all coaching and pitching sessions will be conducted via online.

For more information, please go to