According to Marketing expert Philip Kotler, “marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” This process requires the flexibility, cleverness and creativity of marketers to catch up with modern marketing trends.
In addition to basic marketing, this course offers strategy marketing tools to learners. Moreover, learners also know how to analyze customers’ psychology and behavior.
CONTENT
General Marketing
STP strategy
4Ps strategy
Customers’ psychology and behavior
Professional sales skills
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WHO SHOULD JOIN?
LECTURER
Dr. Vũ Thế Dũng
- Vice Rector – HCMC University of Technology
- Having more than 20 years of marketing experience
- Manager and consulting expert for domestic and international projects
- Lecturer of MBA-MCI program
SCHEDULE
TUITION FEE
3.000.000 VND/course
SPECIAL OFFERS
- 100% of fee for MBA-MCI candidates. intake 2016-2018
- 50% of fee for HCMC University of Technology’s alumni and lecturers
- 30% of fee for group registration (2+ applicants)
REGISTRATION
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